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Prime position


The Jumeirah Al Naseem has placed its towel down on one of Dubai’s most prestigious stretches of beach, but can the new resort live up to its gilt-edged location? 


Dubai’s Madinat Jumeirah (the UAE’s largest resort) and the Burj Al Arab (the world’s only 7-star hotel) have got a new upmarket neighbour. Built on the stretch of sand that separates these two iconic lodgings is the The Jumeirah Al Naseem, a 387 room, 43 suite oasis set in a lush tropical setting with every amenity thinkable at hand.


Sharing the coast with such illustrious resorts has put a huge amount of pressure on the new resort. With the area’s design drawing heavily from Dubai’s heritage, Al Naseem has taken a more modern approach, combining Arabic culture with a contemporary feel.


The subtle change in ambience is obvious as soon as your driver drops you at the hotel’s main entrance. Modern Arabic art pieces add depth and colour to the lobby, while the staff, who are again dressed in a more modern Arabic style, help you check in. Here, across the full length of the reception desk, is a calligraphy-based sculpture depicting a poem written by His Highness Sheikh Mohammed bin Rashid Al Maktoum, the ruler of Dubai. [To be continued...]